INVESTMENT RESEARCH REPORTS
Investment research reports are highly valued because they are written by expert analysts at investment banks, brokerage houses and consulting firms which closely follow particular industries and companies. Produced by financial services firms to guide investors, they focus on
stock market buy-and-sell analysis and on individual companies. However, in addition to the company-level investment advice, many firms also produce broader reports about whole industries, which contain useful information for marketers.
The reports compile information from a variety of sources, some of which are unique. Thus, in addition to such standard sources as annual reports, business and trade press, and government sources, these investment research reports may also be based on one-on-one interviews, personal relationships with company management, company contracts, focus groups, and proprietary market forecasts.
One major problem is that analysts’ reports can be somewhat difficult to access due to their high cost and specialized nature. Available both in print and through subscription Web sites, many specialized research- oriented business libraries may provide them, but smaller more general collections probably will not. In some cases, they may also be available in public libraries with large investment collections, and sometimes they can also be purchased individually through the investment company’s Web site.
Research Bank Web. New York: Thomson Financial. Online subscription. Price varies. Contact: http://www.investext.com. Research Bank Web is an online search system providing three content data sets that are highly useful for industry research: Investext Investment Research, MarkIntel Market Research, and Industry Insider Trade Association Research. The emphasis is on current material, though some historical reports as old as 1994 are available.
The Research Bank Web interface is user-friendly, with excellent search and retrieval features and functions. It is possible to view tables of contents before purchasing and to selectively print required pages or sections. Documents can be viewed in PDF format so they appear just like the print originals. Investext and MarkIntel are also available through other vendors’ online systems, such as Gale’s General Business File, Dialog, LexisNexis, and others.
International in scope, Investext is a collection of analyst reports from over 630 brokerage, consulting, and investment firms, including Morgan Stanley Dean Witter, Merrill Lynch, Credit Suisse First Boston, Robertson Stephens, Lehman Brothers, and Salomon Smith Barney. These industry reports discuss trends, identify major players, disclose market share, and examine historical performance in an industry or region. MarkIntel Market Research covers 145 market research publishers including Datamonitor, GartnerGroup, and Economist Intelligence Unit.
These reports offer coverage of public and private companies, including primary research and statistics, interviews with industry leaders, survey research, trends and forecasts, market size and share data, and market segment analysis. Industry Insider Trade Association Research is a unique online collection of professional association research. Reports cover approximately 200 trade organizations worldwide such as the Food Institute, the Personal Communications Industry Association, and Sporting Goods Manufacturers. These reports, often written by economists employed by the professional associations, contain growth trends, consumer spending habits, sales figures, export/import facts, manufacturing capacity, product development, market share, and news and analysis. Investment analyst reports are also available from brokerage firms themselves, especially to customers of the firm or through
Web sites and other e-commerce gateways.
Multex (http://www.multexusa.com) is another source of online investment analyst reports. Registration is required, but the database can be accessed at no charge; in addition, institutional subscriptions are available. Multex software provides an easy method for limiting search
results to industry reports only. TIP: Industry Analysis in Market
Investment research reports are highly valued because they are written by expert analysts at investment banks, brokerage houses and consulting firms which closely follow particular industries and companies. Produced by financial services firms to guide investors, they focus on
stock market buy-and-sell analysis and on individual companies. However, in addition to the company-level investment advice, many firms also produce broader reports about whole industries, which contain useful information for marketers.
The reports compile information from a variety of sources, some of which are unique. Thus, in addition to such standard sources as annual reports, business and trade press, and government sources, these investment research reports may also be based on one-on-one interviews, personal relationships with company management, company contracts, focus groups, and proprietary market forecasts.
One major problem is that analysts’ reports can be somewhat difficult to access due to their high cost and specialized nature. Available both in print and through subscription Web sites, many specialized research- oriented business libraries may provide them, but smaller more general collections probably will not. In some cases, they may also be available in public libraries with large investment collections, and sometimes they can also be purchased individually through the investment company’s Web site.
Research Bank Web. New York: Thomson Financial. Online subscription. Price varies. Contact: http://www.investext.com. Research Bank Web is an online search system providing three content data sets that are highly useful for industry research: Investext Investment Research, MarkIntel Market Research, and Industry Insider Trade Association Research. The emphasis is on current material, though some historical reports as old as 1994 are available.
The Research Bank Web interface is user-friendly, with excellent search and retrieval features and functions. It is possible to view tables of contents before purchasing and to selectively print required pages or sections. Documents can be viewed in PDF format so they appear just like the print originals. Investext and MarkIntel are also available through other vendors’ online systems, such as Gale’s General Business File, Dialog, LexisNexis, and others.
International in scope, Investext is a collection of analyst reports from over 630 brokerage, consulting, and investment firms, including Morgan Stanley Dean Witter, Merrill Lynch, Credit Suisse First Boston, Robertson Stephens, Lehman Brothers, and Salomon Smith Barney. These industry reports discuss trends, identify major players, disclose market share, and examine historical performance in an industry or region. MarkIntel Market Research covers 145 market research publishers including Datamonitor, GartnerGroup, and Economist Intelligence Unit.
These reports offer coverage of public and private companies, including primary research and statistics, interviews with industry leaders, survey research, trends and forecasts, market size and share data, and market segment analysis. Industry Insider Trade Association Research is a unique online collection of professional association research. Reports cover approximately 200 trade organizations worldwide such as the Food Institute, the Personal Communications Industry Association, and Sporting Goods Manufacturers. These reports, often written by economists employed by the professional associations, contain growth trends, consumer spending habits, sales figures, export/import facts, manufacturing capacity, product development, market share, and news and analysis. Investment analyst reports are also available from brokerage firms themselves, especially to customers of the firm or through
Web sites and other e-commerce gateways.
Multex (http://www.multexusa.com) is another source of online investment analyst reports. Registration is required, but the database can be accessed at no charge; in addition, institutional subscriptions are available. Multex software provides an easy method for limiting search
results to industry reports only. TIP: Industry Analysis in Market
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