A multi-industry overview is a collection of specific information about multiple industries across all sectors of the economy. These industry discussions generally give a snapshot review of the industry, and include narrative analysis together with facts, figures, and other data. Also included are sources for further leads, such as names of associations and trade journal titles.
The value for the researcher is that these multi-industry overview sources integrate a tremendous amount of narrative analysis and statistics into one concise report.
Encyclopedia of American Industries. Edited by Rebecca Marlow- Ferguson. 3rd edition. Farmington Hills, MI: Gale Group, 2001. Print. $560. 3,434 pages. Contact: http://www.galegroup.com.
Due to its broad scope, the Encyclopedia of American Industries (EAI) is an excellent place to start an industry research project. According to its Introduction, EAI provides coverage on “every industry recognized by the U.S. Standard Industrial Classification (SIC) system,” although sometimes the reports are not highly detailed or lengthy. The 3rd edition, published in two volumes, continues to be organized using the SIC system, but NAICS numbers are also given in each entry. Conversion tables for SIC and NAICS code comparisons are also provided. Manufacturing Industries are covered in Volume 1 and Service Industries in Volume 2. In addition to discussions of current circumstances and future trends, EAI’s industry essays also treat historical events of consequence. This feature is useful for teachers and students of marketing because it offers opportunities to analyze outcomes and impacts of previous circumstances. The following issues are discussed in most industry entries (with some variation due to the idiosyncrasies of individual industries):
• Industry Snapshot–overview of key trends, issues and statistics
• Organization and Structure–configuration and functional aspects of the industry, including government regulation, sub-industry divisions, and interaction with other industries
Background and Development–industry’s genesis and history, including major technological advances, scandals, pioneers, major products, and other factors
• Current Conditions–status of the industry in the mid-to-late 1990s
• Industry Leaders–profiles major companies within the industry; includes discussion of financial performance
• Work Force–size, diversity and characteristics of the industry’s work force
• America and the World–global marketplace factors
• Research and Technology–major technological advances and new areas of research that may have potential impact on the industry
• Further Reading–sources used to compile the articles and which
can be used for further research
The value for the researcher is that these multi-industry overview sources integrate a tremendous amount of narrative analysis and statistics into one concise report.
Encyclopedia of American Industries. Edited by Rebecca Marlow- Ferguson. 3rd edition. Farmington Hills, MI: Gale Group, 2001. Print. $560. 3,434 pages. Contact: http://www.galegroup.com.
Due to its broad scope, the Encyclopedia of American Industries (EAI) is an excellent place to start an industry research project. According to its Introduction, EAI provides coverage on “every industry recognized by the U.S. Standard Industrial Classification (SIC) system,” although sometimes the reports are not highly detailed or lengthy. The 3rd edition, published in two volumes, continues to be organized using the SIC system, but NAICS numbers are also given in each entry. Conversion tables for SIC and NAICS code comparisons are also provided. Manufacturing Industries are covered in Volume 1 and Service Industries in Volume 2. In addition to discussions of current circumstances and future trends, EAI’s industry essays also treat historical events of consequence. This feature is useful for teachers and students of marketing because it offers opportunities to analyze outcomes and impacts of previous circumstances. The following issues are discussed in most industry entries (with some variation due to the idiosyncrasies of individual industries):
• Industry Snapshot–overview of key trends, issues and statistics
• Organization and Structure–configuration and functional aspects of the industry, including government regulation, sub-industry divisions, and interaction with other industries
Background and Development–industry’s genesis and history, including major technological advances, scandals, pioneers, major products, and other factors
• Current Conditions–status of the industry in the mid-to-late 1990s
• Industry Leaders–profiles major companies within the industry; includes discussion of financial performance
• Work Force–size, diversity and characteristics of the industry’s work force
• America and the World–global marketplace factors
• Research and Technology–major technological advances and new areas of research that may have potential impact on the industry
• Further Reading–sources used to compile the articles and which
can be used for further research
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